Media Kit

Hello!

We’ve created some guidelines to help you use our brand and assets, including our logo, content, and trademarks without having to negotiate legal agreements for each use.

To make any use of our marks in a way not covered by these guidelines, please contact us at [email protected] and include a visual mockup of intended use.

Our Logo

The Zoptiks trademark includes the Zoptiks name, icon and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of Zoptiks’ products.

Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Zoptiks, or in a way that confuses Zoptiks with another brand (including your own).

If you are unsure, please feel free to contact us at [email protected]

Icon and Color Schemes

Who we are

The Zoptiks platform is where imagination meets education. It’s where people have the perfect conditions to connect, align and gain context for the world at large so they can pursue their passions throughout their life.

Our Mission is to foster people’s imagination, fostering a level of curiosity that allows for individuals to become contributing members of a global society.

Our Vision is a world where children, no matter their socioeconomic conditions are able to explore the world at large, where biotechnology education is accessible for the masses, and where life on Earth and beyond is sustainable.

How we describe the need for Zoptiks

Challenges

Loss of Curiosity
The fundamental challenge common to humanity is the loss of curiosity; lending to the loss of self as adulthood drains our source of hope, our own minds.

Modern Education
The industries of the future look much different than those today. Biotechnology, Artificial Intelligence, and Space will be the biggest socioeconomic mobilizers. We intend to prepare generation Z for this revolution.

Solution
Zoptiks offers a new choice: self-guided virtual field trips. Experiences that trigger innate curiosity within individuals and eventually adoption of modern technologies for career preparation.

Brand Values

Empathy
Curiosity. Understanding. Appreciation.
Giving people the benefit of the doubt and the respect that is due to them. Being human and recognizing the humanity in others. Being understanding and appreciative.

Craftsmanship
Respect for excellence. Mastery.
Always learning to do it better. Sweating the small stuff. Acting intentionally and mindfully.

Playfulness
Open. Inviting. Receptive. Creative
Looking at the world sideways, being curious, improvising. Playing well with others; being open for the pass. Providing delightful experiences to our customers.

Thriving
Living Fully, Flourishing
Taking the opportunity to do the best work of our lives and supporting others in doing the same. Taking pleasure in the exercise of our craft and playing with your whole heart.

Persona and Personality

We are creative, professional, thoughtful, respectful, purposeful, and curious; we are smart, humble, hardworking, and collaborative.

We are deliberately human, we aim to be an ideal colleague. One who works on the basis of respect and admiration for working people; someone who communicates in a way that is smart, humble, hardworking, and collaborative. Who doesn’t dominate the conversation and never wastes time; who knows the answer and context if you have a question
We demonstrate our commitment to being customer-centric by places those humans at the center of every communication, not ourselves.

Voice and Tone

We are humans, speaking to humans. We distinguish ourselves from other education platforms through the way we use design, language, and technology to make understanding feel simpler and pleasant. By being deliberate and thoughtful, we encourage people to feel a deeper connection with Zoptiks.

What we are (and aren’t)

Confident (never cocky)
Witty (but never silly)
Conversational (but appropriate and respectful)
Intelligent (just like our customers)
Friendly (but not ingratiating)
Helpful (never overbearing)
Clear, concise and human.